SPOTLIGHT: Columbia Sportswear Blog
Worked with on-staff resources to define the editorial direction of Columbia Sportswear's long-term editorial product, including ideation, website consultation, and content creation with a publishing cadence of three stories a week. The product has since matured to drive 45,000 monthly visits, with tangible lifts to the Columbia brand in the social landscape and point-of-sale conversions.
Spotlight: sgb media "mavericks"Interview Series
Performed interviews with three pioneers in the outdoor space--Nicole Bassett from The Renewal Project, two-time Olympic Gold Medalist Ted Ligety, and Mark Galbraith, co-founder of Nau--for SGB Media's Winter 2017 issue.
spotlight: REI adventure Projects
Contributed a series of articles for REI Co-op's new series of activity-specific microsites, including Mountain, MTB, Hiking, Trail Run, and Powder.